Everything You Need to Know

Eliza

If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.

A nonprofit feeds those in need after getting more volunteers and support by using Google Ad Grants.

With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose, Days for Girlsand We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search.

Free Guide, Templates & Planner: How to Use Google Ads for Business

You can use Google Grants to:

  • Reach donors, volunteers, and consumers when they’re searching keywords relevant to your nonprofit
  • Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
  • Track online donations, newsletter sign-ups, and volunteer registrations
  • Promote your organization’s website on Google with in-kind AdWords advertising

According to Google Support, there are a few limitations to Google Ad Grants, including a $2.00 max cost

…Continue Reading

What’s HOT in Hats: The Fashionable Bucket Hat for Men

Eliza

Looking for a fashionable and practical hat this season? Look no further than the bucket hat! This style of hat is perfect for men who want to keep their heads and ears warm in cold weather, while also looking stylish. In this blog post, we will discuss how to choose a fashionable bucket hat for men, as well as some of the latest trends in this style of hat. Stay warm and stylish this winter with a fashionable bucket hat!

What Should You Consider

When it comes to choosing a fashionable bucket hat for men, there are a few things you should keep in mind. First, consider the material of the hat. Bucket hats are typically made from cotton or wool, so choose a material that will keep you warm in colder weather. Second, think about the color and pattern of the hat. Solid colors are always in style,

…Continue Reading

Creating a Channel Strategy: The Complete Guide

Eliza

Be honest. Do you know what your non-marketing colleagues do all day?

Woman designs channel strategy for an in-person store

Sure, you might have a general idea of ​​what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.

…Continue Reading