Imagine waiting for an important email, never receiving it then finding it in your junk folder months later. That’s pretty frustrating.
The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources.
In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.
Table of Contents
What is a whitelist email?
A whitelist is a list of approved or safe email addresses to help a spam filter determine whether it should allow delivery. If you are on your recipient’s whitelist, you can guarantee your emails will be received. If you want to make sure you receive messages from a certain person or company, you simply need to manually add them as a contact.
How to Whitelist an Email in Gmail
- Click the gear
