Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
Category: General Articles
Marketing Automation Best Practices
- Keep marketing analysis and lead scoring simple.
- Map your lead flow.
- Know the buyer’s journey.
- Create your buyer personas.
- Create engaging content.
- Consider email reputation.
- Effectively capture leads by limiting distractions and avoiding lengthy processes.
- Make sure your marketing automation system integrates well with your CRM.
- Build a non-linear nurture.
1. Keep marketing analysis and lead scoring simple.
Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on a team of interns just to pull all of the information together in Excel.
Keep everything simple so that you can create a clear foundation for performance expectations — one that can be adjusted based on feedback later down the line. Having a simple and streamlined process is key to optimizing marketing campaigns as close to real time as possible.
If you are running your marketing analysis like
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule.
Twitter Topics makes it easier for Twitter users to shift through the roughly half billion tweets published daily and find content related to their interests.