Marketing Automation Best Practices

  1. Keep marketing analysis and lead scoring simple.
  2. Map your lead flow.
  3. Know the buyer’s journey.
  4. Create your buyer personas.
  5. Create engaging content.
  6. Consider email reputation.
  7. Effectively capture leads by limiting distractions and avoiding lengthy processes.
  8. Make sure your marketing automation system integrates well with your CRM.
  9. Build a non-linear nurture.

1. Keep marketing analysis and lead scoring simple.

Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on a team of interns just to pull all of the information together in Excel.

Keep everything simple so that you can create a clear foundation for performance expectations — one that can be adjusted based on feedback later down the line. Having a simple and streamlined process is key to optimizing marketing campaigns as close to real time as possible.

If you are running your marketing analysis like

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Sharpen your pencils and fill your backpacks because schools will be back in session before you know it. Each new school year often means a fresh set of supplies, clothes or a new tech gadget — or maybe all three.

According to the National Retail Federation’s Back-to-School 2022 survey, families plan to spend a whopping $864, on average, on back-to-school supplies this year. Among college students and their families, that number jumps to $1,199.

With countless back-to-school deals and discounts, it’s important to be savvy when choosing your items so you don’t end up overspending or purchasing any unnecessary products. Before you start shopping, read through these tips to help you

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Parents prepping kids for back-to-school might also be trying to prep their bank accounts.

According to the National Retail Federationparents will spend an average of $864 on school supplies in 2022, a $168 increase from 2019.

Diane Morais, president of consumer and commercial banking at Allytold TODAY Parents that recent price hikes “definitely” have parents crunching the numbers a little harder this back-to-school season.

“Families clearly need a few strategies to help them make the most of what they have to spend,” Morais said.

Sharita M. Humphrey, financial educator and spokesperson for Self Financialtold TODAY Parents that it’s important for parents to think ahead when it comes to the financial implications of back-to-school spending.

“Carrying debt each month is stressful and can negatively impact your credit,” Humphrey said. “Planning back-to-school shopping purchases by looking for the best deals will help to alleviate unnecessary spending and limit what you put on

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Dietitian’s Dish: Dietitian’s top tips for shopping on a budget

Published 5:34 pm Tuesday, August 16, 2022

Kristina Swanson

Corporate Hy-Vee Dietitian

Sticking to the budget is top of mind for many shoppers but can be challenging when planning family meals! This National Family Meals Month, with help from your Hy-Vee registered dietitian team, we hope to show you how shopping with health in mind does not have to break the bank. Skip the fast food and eat healthier to stick to your budget and health goals as a whole family!

Eating at home can be a healthier and less costly option when you follow these dietitian-approved tips:

MAKE MEAL PLANNING A PRIORITY: Planning meals in advance helps pinpoint the ingredients needed and makes shopping more efficient. Decide what you want to eat and buy just the ingredients called for in the recipes (after checking your pantry to make sure

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