Marketing Automation Best Practices
- Keep marketing analysis and lead scoring simple.
- Map your lead flow.
- Know the buyer’s journey.
- Create your buyer personas.
- Create engaging content.
- Consider email reputation.
- Effectively capture leads by limiting distractions and avoiding lengthy processes.
- Make sure your marketing automation system integrates well with your CRM.
- Build a non-linear nurture.
1. Keep marketing analysis and lead scoring simple.
Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on a team of interns just to pull all of the information together in Excel.
Keep everything simple so that you can create a clear foundation for performance expectations — one that can be adjusted based on feedback later down the line. Having a simple and streamlined process is key to optimizing marketing campaigns as close to real time as possible.
If you are running your marketing analysis like