Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.
If you’re a marketer, it’s likely to have been a very – odd – Q4!
When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that only 42% know the basic demographic information of their target audience, like their name, gender, and location.
And, the data gap doesn’t stop there:
- Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content.
- Only 31% know the online communities their target audience is a part of and even less know the challenges they are facing.
- Just one-fourth of marketers know the social causes their target audience cares about – a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.
